PPC & paid media
Genius Digital Labs runs paid search for UK businesses where the destination matters as much as the bid. Most wasted ad spend is not a targeting problem, it is a landing page problem: we have taken over accounts pointing paid traffic at pages scoring 21 out of 100 on mobile. We fix the destination first, then the account.
Every click you pay for arrives somewhere. If that somewhere takes four seconds to become useful on a phone, in a van, on site, you have bought a bounce. That is the expensive kind of broken, and it does not show up in the ads dashboard as a landing page problem.
So we build dedicated landing pages, deliberately noindex so they never compete with your organic estate, and we measure the whole path rather than the click.
Questions.
- What budget do you need to make this worthwhile?
- Below roughly £1,000 a month in media spend, the management overhead rarely pays for itself and you are usually better served fixing the site and the organic foundations first. We will tell you that rather than take the retainer.
- Do you build the landing pages too?
- Yes, and we would rather not run the account otherwise. Pointing paid traffic at pages we cannot change is the most common reason paid campaigns underperform.
- Who owns the ad account?
- You do, always. We work inside your account so that if we part ways you keep the history, the learning and the conversion data.
- How does paid interact with the SEO work?
- Landing pages are noindex so they never compete with organic for the same terms, and reporting covers both channels together so you can see the real cost per enquiry rather than each channel claiming the same conversion.
Talk to us about ppc & paid media. contact@genius-digital.net