SEO & GEO
Genius Digital Labs does search and AI visibility for UK operators who already deliver but are under-represented online. We build the entity data, the answer pages and the measurement together, so you can see which change moved which line. On our own client work we took a commercial waste brand from 120 legacy pages to a 395-page estate and a 93% rise in weekly impressions, with every figure sourced and dated on the case study.
Traditional SEO and generative engine optimisation are not two jobs. They share the same foundation: machine-readable facts about who you are, content that answers real questions, and pages fast enough to be crawled properly. The difference is that an AI assistant repeats your structured data almost verbatim, so those two or three sentences have to be written on purpose.
We start by checking what the engines can actually reach. Bot-protection walls and CDN toggles that block AI crawlers are the single most common and most damaging misconfiguration in this field, and they are invisible until someone tests by request rather than by config. We test by request.
Then the groundwork: an Organization and LocalBusiness schema graph with a stable identity, an llms.txt written to be quoted, answer pages honest enough to name real competitors, and verifiable credentials where you have them. Facts that check out beat adjectives that do not.
The evidence.
Questions.
- What is GEO and how is it different from SEO?
- SEO gets you ranked in a results page. GEO gets you named when someone asks an assistant like ChatGPT, Claude or Perplexity who they should use. The foundations overlap, but GEO leans much harder on machine-readable entity data and on content written to be quoted rather than clicked.
- How long before results show?
- Technical and entity work registers within weeks. Ranking movement on competitive commercial terms typically starts in the second or third month. AI visibility lags the work by roughly two to six weeks, because the engines re-crawl and re-index on their own schedule.
- How do you prove the work is doing anything?
- Every client gets a live dashboard wired to the Search Console API, not a monthly slide deck. Pages are tagged new-build or legacy so growth is attributable rather than assumed, and a dated action log records what shipped in which week so movement in the charts can be traced to a cause.
- Do you use AI to write the content?
- We use it as a tool and never as the author. Thin, templated or duplicated copy gets filtered by both Google and the assistants, so pages that exist only to hit a keyword are worse than not publishing at all.
- Can you work alongside our existing agency?
- Yes. The measurement layer is deliberately neutral: it records what shipped and when, whoever shipped it. That tends to make the conversation about evidence rather than credit.
Talk to us about seo & geo. contact@genius-digital.net