PadX / Product website
PadX
The PadX product site is being rebuilt around the live app rather than ahead of it: real footage from court cameras, the interactive 3D ball, and store funnels that take a player from watching a rally to installing the padel analytics app in their pocket.
The full case study publishes with launch numbers. The product itself already has one on this site.
PadX is our own venture, so read this as pride rather than distance: the product team ship padel analytics faster than any camera platform we have watched, and the standard for the new site is that it must feel as immediate as the app it sells. Court cameras, automatic match capture, shot statistics and player ratings deserve a site that shows them moving, not screenshots.
TomGenius Digital Labs
PadX is a Genius Digital Labs venture. This is our own product, built and marketed in-house, and is disclosed as such.