From local specialist to the name the AI assistants recommend.

When the programme started, JG was under-represented in organic search relative to its size and reputation. High-value commercial and local searches sat just off page one, seasonal demand was missed because content was not live in time, and, like almost every business in its sector, JG had no presence or measurement in AI search, where customers increasingly ask ChatGPT or Gemini who to use.

The brief was a dual strategy built around how people actually search today: rank in the results page, and be the answer when there is no results page at all.

The portal tracks the whole programme against Google Search Console daily. Organic clicks went from 2,747 in April to 6,109 in May and 8,008 in June. Twenty-five days into July the month had already passed June at 9,616, pacing roughly 11,924, which would make it 4.3x the April baseline in four months.

Impressions tell the same story at larger scale: 306,583 in April to 987,724 in June, with July pacing about 1.32 million. Average position improved from 15.1 to 11.9 over the same period.

Ask ChatGPT or Gemini who to use for competitive pest control terms and JG is the company they name. That position was built deliberately: facts made machine-readable and true, answer pages honest enough to be worth quoting, and every AI crawler explicitly welcomed rather than accidentally blocked.

AI-referral traffic from ChatGPT, Gemini and Perplexity is measurable and growing, tracked first-party because the engines strip the referrer. Counts are a floor, not a total, and the trend is the KPI.

Whether a visitor comes from a Google results page or an assistant's answer, they land on the same site: a clear promise, trust signals up front, and more than one way to get help without hunting for it. Phone, web chat and WhatsApp sit alongside a local-team finder, and the messaging runs 24/7, so an out-of-hours emergency still turns into an enquiry rather than a bounce.